Typically, Briana guesses the blogging trends for the new year, but I thought I’d give it a try this year! Here are trends I think we’ll see in 2023.
Less Stress About Working with Big Publishers
All the hype over BookTok and the swarms of publishers seemingly willing to pay for reviews led to a bit of shock for book bloggers, who had been told for years that publishers simply did not have the money to pay for reviews or promotional content. I think many book bloggers consequently accepted last year that many of the big publishers simply have little desire to work with bloggers. As a result, I think bloggers will focus a bit less on trying to get publishers to pay them. This may lead bloggers to work more with indie authors and smaller publishers. Or bloggers may choose to read more of what they want and less of what they think they “ought” to be reading to be current with an industry that seems like it is ignoring them.
This ties in with my point above, but I think more bloggers are choosing to blog for themselves and not to stay relevant or to attract large page views that could get publishers to send them ARCs. I have already seen a number of bloggers committing to rereading the books they love and rediscovering a joy of reading, without the pressure to keep up with hyped releases. I think more bloggers will follow this trend.
Fewer YA Reviews
YA book reviews used to dominate book blogs, perhaps because YA books also dominated the publishing industry, and bloggers wanted to stay current. However, I have seen quite a few bloggers saying they no longer relate to YA. I have also seen more bloggers branching out into MG and adult books, even though they have not said outright why they might be switching to other types of reads. I expect to see more diversified reviews and not just the same hyped YA fantasies reviewed on every blog.
More Midlist Reviews
In general, I have seen fewer bloggers hyping all the same books. Even books that are being marketed heavily and seem primed to be all over my feed have not appeared! I think this goes with the general theme of my predictions this year, which is that bloggers will continue to commit to reading more of what they want to read, and not what they think they “have” to read. I also think more bloggers will commit to promoting midlist titles and books they see as deserving of notice, even if these books are being overlooked by more traditional marketing pushes.
More Audiobook Reviews
Interest in audiobooks has been growing over the years, and I see no sign of this trend stopping. I imagine this trend might be even bigger than it appears since not every book review is necessarily going to note that the reviewer listened to the audiobook, unless comments on the narration seem relevant.
Let us know in the comments if you agree, or if you have predictions of your own!