In 2019, I decided I was going to be serious about using Pinterest to see if I could finally, actually get traffic for my blog. So many bloggers cite Pinterest as one of their top sources for traffic, and before 2019, every time I tried it out for myself, I never saw results. In 2019, that changed: I read a lot of articles about how to use Pinterest successfully, and I put a lot of time into making pins, visiting Pinterest daily, pinning my pins to a variety of boards, etc. The result: In 2019, Pages Unbound got over 9,000 views from Pinterest. In 2020, we got 22,500. That’s more views than some book bloggers get in total on their blog all year.
In 2021, I started devoting less time to using Pinterest because, frankly, logging on all the time to Pinterest, making multiple images to pin for each post, etc. is time-consuming. So our views decreased from 2020, but we still received nearly 17,000 views from Pinterest.
Now, at the beginning of 2022, I’m barely using Pinterest at all. In an ideal world, I would like to get back to using it “properly,” but the time currently is not in my schedule. So my “strategy” right now is mainly making pinnable images for each discussion post or list (anything that’s not a review) and pinning it one time to one Pinterest board.
I admit that I am not seeing much Pinterest traffic to our new posts because of this. However, our older pins are still going relatively strong, so we get a noticeable amount of traffic to things I pinned a couple years ago. We seem to be getting about 15-30 views per day from Pinterest traffic right now. And while that’s certainly a decrease from the numbers I was seeing while I was using Pinterest seriously, it’s also nothing to sneeze at! It means we had about 950 views from Pinterest in January and about 700 in February which, again, for a book blog, is meaningful traffic.
The takeaway? The time I put into Pinterest in 2019 and 2020 is still paying off, even though I spend close to no time using Pinterest right now. So if you’ve been pondering using Pinterest for your blog and you think you have the time to devote to it, I would encourage it.