What Is the Ideal Posting Schedule for a Book Blog?

What Is the Ideal Posting Schedule for Book Blogs?

We post fairly frequently at Pages Unbound about our experiences gaining blog traffic. We have suggested general strategies, talked about Pinterest, and discussed how non-generic graphics could help. However, we have not yet fully touched upon the question of posting frequency. Does posting more often increase blog traffic? And is there an ideal amount that book bloggers should try to post?

Unfortunately, I do not have any hard data about the relationship between posting frequency and blog traffic, only my anecdotal experiences and personal preferences. As a reader, I do know that I consult posting frequency when visiting a new blog and deciding whether or not to follow. If a month has passed without a new post, and no notice of a hiatus, I think the blog might no longer be active and I might not bother to follow. But even if I scroll through the past posts and see that the regular posting frequency is only once a month or less, I might not decide to follow. Because I have no established relationship with or knowledge of the blogger, I do not know if the posts will continue when they seem infrequent. I have seen many blogs begin and end very quickly, and so, especially if a blog is very new, a lack of frequent posts can be a sign for concern for me, the reader.

If I am already familiar with a blogger and their work, posting frequency might matter less to me. I would in this case have some idea that so-and-so posts only infrequently, but that is just their habit. They have not disappeared and I should not remove the blog from my reader when I go to clean it out (which I do periodically). However, the key here is that I still need to be familiar with the blogger. I need to remember who they are when a new post appears again. If a blogger posts very infrequently, I might actually forget who they are and why I followed the blog in the first place. Especially if, in the interim, the blogger has changed the website design or even the focus of the entire blog. Ideally, blogs should be updated often enough that readers still recognize them and are not confused when a new post is published.

To me, a post at least once at week seems like the minimum for bloggers who want to stay on readers’ radar–especially if a blog is just starting out. Showing consistency and keeping content in front of people is really important for new bloggers because this is the time to build a brand, so to speak. Gaining that initial audience is hard–but it is even harder when that potential audience cannot find new content to read, comment on, and wait for expectantly. Once a blog has a number of regular followers, posting frequency can probably drop because there is enough back content for readers to engage with while waiting for new material.

Here at Pages Unbound, we post daily–but that is probably not an achievable goal for most. We are able to do so in part because there are two of us. Most blogs, however, only have one person doing everything–and there is a lot to do from photography to graphic design to social media to commenting to actually writing content. And real life always has to come first. What I can say from posting daily, however, is that posting frequently really does matter when it comes to gaining more views. The more content a blog has, the more there is for readers to discover, connect with, and maybe even link back to. Additionally, more content means more for people to find when using search engines. At this point of our blog’s life cycle, most of our daily traffic actually does come from search engine hits and not other bloggers. Interspersing evergreen content with other types of posts can help bloggers gain traffic this way.

Ultimately, how often one should post will come down to one’s personal schedule, preferences, and audiences. However, bloggers seeking to grow their traffic may want to keep a few tips in mind. Posting more often can result in more traffic because there is more for people to read and engage with. And bloggers just starting out should post more frequently at least in the beginning, so readers know what kind of content to expect from the blog and so they can be reassured that the blog will stay active. There is no magic formula for successful blogging. But delivering quality content with some consistency can certainly help grow an audience.

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16 thoughts on “What Is the Ideal Posting Schedule for a Book Blog?

  1. Carol says:

    Anecdotally, I noticed an increase in views and followers when I transitioned from posting once a week to 3 times per week. In the very beginning I posted once a week so I could build up endurance and consistency. Now, 3 times a week is doable (with an occasional 4-5 times a week thrown in). I think consistency is key in all areas of blogging. And generally speaking, I think posting more frequently results in more views and readership.

    There’s a flip side to the question, though. Is there a problem with posting too frequently? Like in posting 2-3 times a day! I think so! For me it’s a deal killer and I’ve unfollowed bloggers who appear to be spamming me with posts. Once I counted 10 posts in one day…that’s when I finally decided to ruthlessly cut bait with anyone posting more than once a day! It may fall into the pet peeve category! 😂

    Liked by 1 person

    • Krysta says:

      Yeah, I think sometimes bloggers don’t like to admit it because it means more work, but I definitely see an increase in traffic when we post more often. I think we used to do maybe three times a week at the start? Maybe even less? (It’s hard to remember!) But more posts does mean higher stats, at least for us.

      That’s a good question about posting too much. I do think even daily isn’t necessary because I suspect most people don’t read our blog daily, anyway. We get plenty of posts later in the week from people who seem to be catching up on everything at once.

      And if someone posts twice on one day, I know that I myself am usually not particularly interested in reading both at once. Maybe because it seems overwhelming? I also think there’s an issue where the WordPress reader seems to fold two consecutive posts into one entry in the reader. The reduced size might make the posts less eye-catching, meaning fewer views.

      Liked by 1 person

      • Carol says:

        Definitely agree and can show with my stats that increased posting results in higher stats! That’s interesting about WP folding consecutive posts into one. I hadn’t noticed that.

        Like

        • Krysta says:

          I’m not sure when/why it happens, but I think it might happen if a blogger posts twice in a row before something else pops up in my feed, to separate them. So if they post at say, 10 AM and then 10:30 AM, the two posts might be folded together. But if the bloggers posts at 10 AM and 3 PM, other stuff in the feed might pop up in between and then the posts will be separate entries.

          Liked by 1 person

  2. JdV says:

    My blog seems to be averaging out at about 5 times a week at the moment. I do try to keep to a regular schedule as that helps me be organised. My views are going up very gradually.

    Liked by 1 person

    • Krysta says:

      Yes, it is very helpful to be organized. Great point! We used to have more of a stricter schedule about what goes up on what day, but sometimes it ends up more free flowing.

      Liked by 2 people

  3. aquavenatus says:

    When I was working on my thesis project, I had to slow down my weekly postings. However, I was so paranoid about whether or not a hiatus would affect EVERYTHING surrounding my blog, I started posting weekly check-ins and more lists. To some degree it did help, but now I wonder if this could hurt my blog in the long run.

    Like

    • Krysta says:

      I don’t think it would necessarily hurt. There might be some time to rebuild an audience, but I think that happens naturally all the time with blogging, as bloggers leave blogging and the ones who stay have to seek out new readers.

      Liked by 1 person

  4. _tirilu says:

    That’s an interesting take. I have to admit that I cannot keep a schedule like that, I’m happy if I manage to write a post once a week. But I never thought that people put so much thought into the reasons why they follow a blog or why not.
    I have to admit, I usually just go through my reader and don’t really notice if there is one blog that has not posted in a while. I can’t really stay on top of it. But I agree that I might think that a blog has died if there is nothing for weeks on end.

    Like

    • Krysta says:

      I think once a blog is in a person’s feed, many people will not go through and unfollow later. I think it’s getting people to click “follow” in the first place that can be difficult. And that’s usually when I evaluate how active the blog seems to be/how likely it will still be active in a few months.

      Liked by 1 person

  5. Jenna @ Falling Letters says:

    Well said! I agree with everything here. My gut answer to the question was essentially the same as what you state in your conclusion – the ideal posting schedule is one that works well for the person writing the posts. I also take post frequency into account when deciding whether to follow a new-to-me blog, for many of the same reasons that you give. At the other end of things, I have come across a few blogs that post multiple times a day – which I find overwhelming for me as a reader. For my part, I aim for two or three times a week when I have a sufficient time and ideas. I find that allows me for a variety of content that appeals to the various readers who stop by my blog (i.e. I hope that if I post multiple times a week, roughly one post a week will be of interest to regular readers).

    Liked by 1 person

    • Krysta says:

      Yeah, I see blogging as a hobby, so I don’t think there’s much benefit to stressing too much about a posting schedule. Blogging should be fun!

      I do like the idea of posting more often to give a wider variety of content, though. I think that’s very true! I might read a blog for some of their posts, but not all, and so more content gives me more to read and engage with.

      Liked by 2 people

  6. Books Teacup and Reviews says:

    I agree posting frequency affects a lot on stats. I have noticed when I was used post daily I got more traffic but now that I don’t have that much time I post 3 times a week, I get less traffic. I also noticed how active you are and how much blog hopping you’re doing also shows its impact on traffic.

    Like

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