The Prompt: Imagine you’ve spent several hours, even days, perfecting a post that you’re so excited to publish. Finally, you hit publish and eagerly await the response. But the response is not as much as you’d expected, or worse, it’s nonexistent. Has that happened to you before? How do you handle poor post results? Do you think there’s usually a cause for poor post results? (SUGGESTED BY NICOLE @ THOUGHTS STAINED WITH INK)
Krysta and I have been blogging here at Pages Unbound for ten years now, and even though we’ve gotten to a point where I consider our traffic stats good for a book blog, unfortunately . . . this still happens all the time.
Now, my standards of what counts as a post “doing poorly” have changed a bit. A popular post on our blog might get 80-100 views the day it’s posted. An average one might get around 50. A “disappointing” one gets around 30 views. And while I know 30 is average for a lot of people or perhaps better than what many book bloggers would expect, it’s still a bit sad when I know we frequently write posts that get 100 views.
So what do I do? Well, frankly, nothing. Besides feel disappointed that no one is reading what is clearly a work of genius (I jest!) and move on with my life. Partially because I know Krysta and I are lucky to have good stats in general, and it’s just a fact that not everything we write is going to interest or resonate with people. And partially because, while I do sometimes think what posts are/are not popular is unpredictable, there are other times I know beforehand that people aren’t going to flock to a particular discussion or review. And I write it anyway because it interests me, and writing what I want to write about, regardless of whether it gets a million views, is one thing I really value about running this blog.
I think someone who is interested in running a very popular blog could come up with ideas ONLY of posts they think will either be popular with followers or rank well on search engines (though, again, sometimes some things you really think will take off flop), but I’m not too interested in doing that. This blog isn’t monetized and never will be, so I don’t see a lot of value in writing things purely because I think they’ll get views. I try to focus on writing things I want to write and shrug off the disappointment when other people apparently don’t think those things are as cool as I do. :p