What makes me follow a blog? I do not really need fancy graphics or a professionally-designed template. However, I do value ease of access and consistency! Below are five things I look for before I press “follow.”
A “Follow” Button
Having an easy way for readers to follow a blog may seem obvious, but a lot of blogs are actually missing a visible “follow” button! But if I don’t see a “follow” button, I have to open up the WordPress Reader and copy and paste the blog address to follow it. I’m frankly a lot less likely to do all that than I am simply to click a button.
After I check that I actually have a way to follow a blog, I then check to see that the blog is still active. Of course, bloggers do not need to post every day. However, I do value blogs that are fairly consistent with new content. If it has been a month or more since the last post, and there is no notice about going on hiatus, I start to wonder if the blog is still being updated.
If I can’t navigate the site, I cannot tell if it has content I would enjoy. I like blogs that have a wall full of current posts that I can browse through rather than ones with landing pages where it is hard for me to see what is being posted. Sometimes landing pages only have one or two categories, and I’m not really sure where to find the other types of posts that do not have a button linking to them. I’d rather use a sidebar to navigate, rather than having to go back to a landing page all the time.
Of course, I enjoy reading blogs where the blogger and I have shared interests. This could be a shared taste in books, but it could also mean engaging discussion posts about bookish matters, hobbies that are interesting (even if I don’t participate in them myself), or cute cat photos.
Variety of Content
This goes with the above, but I like seeing a variety of content on blogs just because it gives me more opportunities to find shared interests. I may not read a lot of adult fiction or romances or paranormal books, but if a blogger who reads these things also blogs about other things or has in-depth discussion posts, I might still be interested in following!
What do you look for when following book blogs?