Although publishers seem to be concentrating their marketing an efforts on bookstagram and booktube, sending influencers on these platforms ARCs and even monetary compensation that book bloggers often are not offered, book blogs are still excellent places for promotion. Here are five reasons publishers and authors should still work with book bloggers to have their books featured on blogs.
Bloggers Who Feature Books Generally Read the Books
I am not saying that bookstagrammers and booktubers don’t read books; clearly they do. However, it is also very common on these platforms for large influencers who have been sent books for promotion to only run a promotional post (perhaps because they are given so many books they literally cannot read them all). So they wave the book in their air during a video, noting they were sent the book and it looks interesting (but they haven’t read it), or they post a pretty photo on Instagram and write a caption with the book summary and say it looks interesting (but they haven’t read it).
Book bloggers are much less likely to do this. When book bloggers post about books (barring posts like TBR lists), they have generally read the book. They aren’t recommending it because they were sent it for promotion and are being paid to tell people to read it; they’re recommending it because they actually read the book and liked it. And genuine recommendations are worth a lot.
Bloggers Post Full Reviews
Booktube and various social media are great for generally putting a book on my radar, for letting me know that the book exists in the first place and other readers seem to be hyped about it. But if I want to really know whether I should read a book, to try to decide whether I would like the book or whether I should spend the money to purchase the book, I look at reviews on blogs. Some bookstagrammers and booktubers do long reviews, too, of course, but I personally find them most accessible on blogs; I don’t like listening to ten minute videos, and my eyes sort of glaze over if an Instagram caption gets too long. Book blogs are the perfect platform to find full, in-depth reviews that actually help me make up my mind about whether or not I am going to pick up a book.
Blog Posts Have a Long Life, Marketing Books Long After Release Date
If I tweet something, I’m lucky if people see it 20 minutes after I posted it. My Instagram posts get the most interaction the day they go live. On my blog, however, I have people looking at posts I wrote 8, 9, even 10 years ago. Getting social media attention for a book around release date is important, but keeping buzz about the book alive long after its pub date is worthwhile, too. Blogs can help backlist titles find new readers and make new sales for the author, even long after the blogger posted about the books.
Bloggers Post on Multiple Platforms
These days, few book bloggers have just a blog. If you send a book blogger a book to review, it is highly likely they will also talk about the book on Goodreads, Instagram, and Twitter, not to mention a variety of other platforms ranging from Amazon to BookSloth to Pinterest.
Blog Readers Love to Discuss and Debate
Blog comments are a great place for readers to discuss and debate books. Blogs aren’t just one and done things where the blogger posts a review and that’s it; often readers will continue discussion of a book and what did and didn’t work for them in the comments. This is also a place where readers might discuss questions a book raised or themes it touched on, which is exciting for authors who hope their book will get people thinking and talking.