7 Concrete Ways to Boost Book Bloggers

How to Boost and Support Book Bloggers

Throughout 2020, there has been a near-constant cycle of discussion on Twitter about book bloggers’ feeling under-valued, particularly in comparison to other segments of the online bookish community, such as a Booktube and Bookstagram (and maybe even BookTok, which is very new!).

The vast majority of book bloggers blog because they enjoy it. There is no payment received, and many bloggers don’t even receive “compensation” in the form of ARCs or free books to review. Many bloggers who do review ARCs, especially international bloggers, only have access to digital galleys, so they’re not even receiving a physical product–just early access to reading a new work.

However, it can be difficult to spend hours a week reading, writing, formatting posts, taking photos, making graphics, promoting posts on social media, etc., even when you love it, if you feel as if no one is reading your content or if they don’t think it’s as valuable as other types of online content. To help address some of that, I’ve put together a list of some ways to boost and support book bloggers.

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1

Read Book Blogs

This is obvious, but it’s also so essential I think it deserves the top spot on this list. Bloggers blog because they like to do so–and really nothing is more rewarding than knowing other people are reading and enjoying the content you are posting. However, reading book blogs also boosts their stats, which can help bloggers who want to ask publishers for ARCs or even ask to be paid for their time: more people reading the blog means the publisher is more likely to agree to their request.

2

Comment on Book Blogs

Comments are basically the lifeblood of blogs. Bloggers can know people are reading their content if they look at their stats and see they’re getting pageviews, but comments mean people found the content engaging enough to take the time to respond to it. Bloggers love this and love having discussions! And, again, comments can help bloggers who want to receive ARCs or other compensation or even just grow their audience because other people can see the comments and that the blog has an active and engaged audience.

Share Links to Book Blogs– Everywhere

If you want to help book bloggers boost their audience and influence in the online bookish community, sharing links to blogs–either the homepage or to specific posts you find interesting–is key. People can’t read blogs if they don’t know they exist.

Places you can link to and promote book blogs include:

  • Twitter
  • Pinterest
  • Facebook
  • Youtube description sections
  • Reddit
  • Goodreads forums
  • Podcasts
  • Your own blog posts
  • Anywhere else you post online

The idea is to expand beyond the book blogging community and bring book blogs to the attention of people who might not normally read them or even be aware of them.

Write a Post (or Video/Instagram Post/etc.) about Why You Enjoy Book Blogs

In a world where “experts” are constantly saying visual platforms like Youtube and Instagram are the future (or, at this point, the present), some people may need convincing that book blogs offer something worthwhile. So, if you like reading book blogs, it can help to explain to other people why you like them and to point out what features blogs have that platforms like Youtube and Instagram might not.

Boost Book Blogs in Awards When Possible

There are frequently online “awards” for bookish things, and sometimes these awards (like the Epic Reads Book Shimmy Awards) have categories that essentially amount to “best bookish influencer.” Book bloggers are not often nominated for these awards. (If they are, there will be about 10 Booktubers/Bookstagrammers nominated and one blogger.) So, when possible, you can nominate and vote for book bloggers!

If You Have a Blog Tour, Share the Blog Posts

This is directed more towards authors/publishers, but if you are asking bloggers to take part in a blog tour, asking them to spend time reading a book and creating content, or to post authored content on their blogs, and to do so to a specific schedule in order to promote a book– you should share that content! Link to it on social media and encourage your followers to read it!

7

Talk about Book Blogs in Real Life!

There are a lot of people who are not involved in the online bookish community AT ALL. So if you can work some book blog promotion into real life, blogs might get more readers! If you have a blog, you can even start with promoting your own, either by mentioning it to friends or “casually” leaving your own bookmarks or business cards in library books or other places. Or you can tell people about other blogs you like to read!

*Katie from Doing Dewey says, “I’ve recommended bloggers who review a specific type of book several times when non-bloggers have asked for book recommendations :)”

30 thoughts on “7 Concrete Ways to Boost Book Bloggers

  1. Jenn says:

    This is a fantastic post with some great advice.
    I shall try my best to follow it and help to promote fellow book bloggers.
    Thanks for writing~

    Like

  2. Lia Antonio says:

    Love this!<3 Will try tip no. 4. I'm trying to resume book blogging for the nth time, so far reading posts and commenting really helps me find my way back. It's nice that I could also help out in doing so.

    Like

  3. mphtheatregirl says:

    I think those are also good tips for other types of blogs.

    As in, reading blogs similar to yours, comment on other blogs, do the awards/tags.

    This year, I feel as if my blog became more bookish. Only because musicals kept on being postponed. I am a bookworm- so that does make sense.

    Like

    • Briana | Pages Unbound says:

      Yes! I think it’s particularly useful in book blogging because so often the audience is other book bloggers, whereas other niches seem to get more non-blogger readers. So commenting on other blogs really helps build the community.

      Ugh, yes, so much is being postponed! And I know people with stage and music careers and…things are not going well for them right now.

      Like

  4. BookerTalk says:

    Good and very practical suggestions. It’s hard to get followers/readers outside of the book blogging world. I got a stack of bookmarks printed with my blog name printed on them and I gave them out at launch events and in libraries but I can’t say that it resulted in a tsunami of new followers.

    Like

  5. Jackie B @ Death by Tsundoku says:

    This post makes me so happy. One of the things I love most about blogging is that the book blogging community is so supportive and wholesome!

    I blog as a hobby, and I know most of the bloggers I follow do the same. But for many bloggers, this is a part of their career on one level. Both of you are involved in publishing (right? Or studied it or something… Gosh, my pregnancy brain is SO REAL), Amanda @ Cover2CoverMom and Laila @ BigReadingLife are both librarians — so we readers get to learn about a new aspect of books we might not see in other ways. I do worry sometimes that if bloggers like that are not promoted more we’ll lose the amazing voices they provide.

    The bloggers I follow are a small crowd. Thank you for pointing out there is more I can do to promote them and encourage their blogging. We need to be here for each other!

    Like

  6. stormyreadsgirl says:

    This is an awesome post! As a blogger I am always trying to get more engagement not only on my own blog but for my blogging friends and the book blog community as a whole. I will definitely be using some of these tips in the future!

    Like

    • Briana | Pages Unbound says:

      Yes! There’s been a lot of discussion about book bloggers being compensated recently, and for that to happen, I think book bloggers as a whole need to be boosted as a platform and we need to support each other!

      Like

  7. DoingDewey says:

    Thanks for the mention! I have to admit, I felt pretty pleased with myself the first time someone asked for a very specific type of book and I could direct them to a blogger who is all about that specific type of book. It was a nice way to help someone find a book they’d love from someone more knowledgeable than me and a nice way to promote a fellow blogger 🙂

    Like

  8. Jenna @ Falling Letters says:

    So many solid tips. I would have thought a lot of these would be ‘no brainers’, but I find they happen more rarely than they used to. For example, instead of visiting and/or commenting on a new post, I find some people just like the tweet where I announce I’ve published a new post and never click the link. I’m not looking for likes when I make those tweets; I’m looking for readers, haha. This makes me reflect on how engagement in the blogging/book community has changed a lot since I started…

    Like

    • Briana | Pages Unbound says:

      I was thinking along lines recently. I hope this doesn’t sound like “blaming” people because I totally understand that people have limited time and different preferences. But I do see bloggers being said they, for example, don’t have a lot of comments or views, but then they don’t leave comments on other blogs, or they say they themselves spend more time watching Booktube than reading blogs. It’s just an interesting dynamic! (Personally I sometimes have a bad habit of liking posts or tweets and then reading the post later! XD)

      Liked by 1 person

      • Jenna @ Falling Letters says:

        I did debate posting my comment because I don’t want to shame anyone and I also relate time restraints, differing preferences, etc. (I appreciate anyone who likes a tweet and then reads the post later! :P) But you’ve really hit the point by saying, for example, some bloggers say they don’t have lots of comments but they don’t leave comments either. Lately I’ve been getting new followers on Twitter who are book bloggers I’ve never interacted with. When that happens, I try following their blog and commenting on some posts. But I find that rarely happens the other way – I get Twitter followers who have no interest in engaging or reading my posts, even when I start engaging with theirs. My Twitter bubble used to be bloggers who read each other blogs and then followed each other on Twitter, now things are quite different. (So really it seems my issue is with Twitter habits and my own expectations, haha, that would be a whole nother post…)

        Like

        • Briana | Pages Unbound says:

          I know what you mean! I used to follow people on Twitter because I followed their blogs, and now I seem to follow an almost entirely separate group of people on Twitter! And I always intend to read posts when I see them tweeted, but I don’t always see a lot of links? I feel as if I could follow someone forever and just never seen an actual link to their blog to a post!

          Liked by 1 person

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