
I’ve written a couple posts on getting blog traffic, specifically for book blogs which can sometimes feel a bit different from more popular niche blogs like fashion, lifestyle, travel, and finance. For example, in 2019 I shared 5 tips to drive traffic to your book blog. This year, however, I’m presenting what I feel are some of the most fundamental ways to get more page views for your blog, if that happens to be one of your goals for 2020.

Comment on Other Book Blogs
This is the number one way I see other book bloggers, including rather large ones, say they increased their blog traffic. Admittedly, if you follow some of the big bloggers’ “methods,” it will be time-consuming. Some of them comment back on the blog of literally every single person who comments on their blog. This is admirable if you can swing it, but also really not necessary! Just make sure you’re engaging authentically with the community and commenting because you want to and have something to say, and you’ll soon begin building relationships. After all, no one can find and comment on your blog if they’re not aware you exist, and commenting on their blog is a good way to say “hi!”

Write Original Content
There are a lot of book blogs, which is fabulous, but it can also make it hard to stand out from the crowd. So what will inspire someone to follow your blog over another blog? In many cases, the answer is original content, and I’ve seen many bloggers say they prefer reading this and that one of their goals for the new year is to write more of their own.
For some inspiration, check out my recommendations for bookish discussion post prompts.

Join Pinterest
I spent nearly the whole of 2019 preaching the good news of Pinterest for traffic–because with a medium amount of effort, Pages Unbound went from getting 500 page views from Pinterest in 2018 to getting nearly 9,000 in 2019. That is to say, I didn’t even do Pinterest “right,” and I saw a significant increase in this source of traffic. Bloggers who are really committed claim to have 1,000+ page views for their blog daily. So if you go from not using Pinterest at all to using it moderately, this could also be a new source of traffic for you this year.
Related Posts
- Steps I’ve Taken to Improve My Pinterest Account This Year
- What I Learned about Getting Traffic from Pinterest with My Free Trial of Tailwind
- 4 of the Most Important Things I Learned about Using Pinterest to Get Blog Traffic
- How I Increased My Page Views from Pinterest by 1600% in 2019

Post Consistently
Taking a break and having a life outside of blogging is fine (actually, encouraged!). However, I do think consistency is key for maintaining an audience for a blog. When bloggers I like and follow simply disappear for month, I admit I often forget about them. Posts titled things like “I’m Back!” frequently pop up in my reader…and I have no idea who the blogger is or when they left. Scheduling posts ahead of time can help with this, as can posting consistently in general. You don’t need to be some sort of super blogger posting daily, but posting several times a month keeps you on readers’ radars and helps them get to know you and become invested in your content.

Revive and Boost Old Content
This is a great method to help boost traffic if you’re short on time. If you’ve written something interesting that was popular in the past (or you think should have been popular but just didn’t get the attention it deserved at the time), try updating it and resharing it to get new traffic. This can mean updating lists of books with newer books that have been released, tweeting out seasonal content, or even just linking back to old posts in a new one you’ve written.
What are some of your best suggestions for increasing blog traffic?

I found this really helpful! Thank you for sharing, I haven’t got pinterest but will definitely be looking into it now! 🙂
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I had a lot of fun with it last year!
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Great tips! Thank you!
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You’re welcome!
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This was really helpful, Pinterest is definitely great for driving traffic! Thank you!
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Yes, I was surprised how well it worked for me!
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Great post, Briana! Very helpful suggestions based on your experience – thank you!
How do you feel about Bookstagram?
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I got zero traffic from it, but I heard it works for some people.
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Thank you for this. I took a break last year and just got back to blogging again. This will be really helpful to get traffic again on my blog. ☺️
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Welcome back!
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This is such an interesting blog post! Thanks for sharing the information 🙂
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I’m glad you found it helpful!
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This post is super helpful! I never thought of using Pinterest to promote my blog… now just to find out how 😂
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I read a couple articles on it,and it quickly became apparent they’re mostly offering the same advice, so it wasn’t too much research!
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I love this post! Specifically because this is one thing I need to really work on this year, I think.
Holy cow, that Pinterest thing, though. I keep digging in my heels and saying I don’t want to join it (even though I said the same thing for IG and did end up joining recently). But that’s a pretty impressive improvement! Thanks for all the tips.
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I tried Pinterest a long time ago and got basically nothing out of it, but I decide to commit and try to actually figure out how it worked this year, and I think it was worth it!
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Thanks for this super helpful post! I definitely need to check out Pinterest… I’ve always resisted it for some reason. I also am working on content that meshes lifestyle with books for this year, which I’m excited for! 🙂
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I tried Pinterest a while ago and got nothing out of it. “Pin random stuff randomly” is definitely not a great strategy, but things have really improved since I actually took the time to read a few articles on using Pinterest!
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Great post! Very helpful tips for me since I only started my book blog last year. Thank you.
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I’m glad you found them helpful!
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Thank you for this post! I’ve been needing to come back from my blogging hiatus and don’t know how but this post was helpful. Especially Revive Old Posts.
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Welcome back!
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Thank you!
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I didn’t even know Pinterest was still a thing…
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Fair! :p
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I really, really needed this post!!! In 2019 I didn’t get to post as regularly or consistently as I would have liked, so this year I am hoping to improve on this. I had no idea about using pinterest, so I am definitely going to look into this!! This is all amazing advice which I am going to try and take on board, thank you so much!!
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I’m glad you found it helpful! I hope you have a great 2020!
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Thank you for the insight and information! Going to have to explore how to use Pinterest for blogging and I see you have a post for that.
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Thanks for continuing to revive and edit these tips. I need to actually start implementing them, especially Pinterest.
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Thank you for this wonderful and helpful post! I will definitely use all of your tips. I’m a little new to the book blogging world and I can use all the help I can get. 🙂
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I’m glad you found it helpful!
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I agree 100% with everything you have listed out here.
I do most of these things, but starting 2020, I am planning to take the content on my blog in a certain direction. Not as many book reviews, but more of the content that I personally enjoy – things like book/reading lists, discussions, challenges etc. Fingers crossed it works out.
Hope you have a great year ahead!
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I agree that Pinterest is definitely helping at driving more traffic. I already am planning to concentrate on it more in 2020. Great post and super helpful, as ever. Thank you!
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Pinterest doesn’t get me a whole lot of traffic, even though I share my pins to nearly 50 boards. Don’t know why.
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There seem to be so many factors that go into it! I get traffic I’m happy with, but I have NO IDEA how I would get 1000 page views a day or whatever other people are claiming they get. Pin more of other people’s stuff? Pin at different times of day? Space out how often I pin my stuff to different group boards???
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Beats me! I started using Tailwind to help me with Pinterest, but after the free trial, I decided it wasn’t worth it to pay for the full program. Now I just use it to schedule pins to the other boards and have to send them out manually instead of letting the system pin them. I’m also a member of five tribe (max you can have on the free program) and I sometimes repin from those to my boards.
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I also did the free trial and really liked it for scheduling ahead and saving time, and I think the tribes got me much better sharing rates of my pins than just group boards, but I can’t fully justify paying for it since I don’t actually make money from my blog.
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Thanks for all the great tips, Briana! Consistency, reboosting old content, and utilizing Pinterest are some of the main things I’m planning on doing to boost my blog traffic this year! ❤
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That sounds fabulous! I hope it works for you!
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I recently just started a book blog and I didn’t think about planning ahead for posts or any of these tips. I am going to start trying it and see where it takes me! Thank you!!
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I didn’t plan ahead when I first started, and it was a little stressful, to be honest!
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Yeah, posting consistently and just being genuine in your posts are key to maintaining an engaged audience! Thanks for this 🙂
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Thank you so much for the tips They were very helpful!
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My New Years resolution was to start my book blog so this is really helpful! I hadn’t even thought about starting a Pinterest 🙂
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I definitely recommend looking into Pinterest if you have the time! I started trying to use it seriously in 2019 and got 9,000 page views from it, and last year in 2020 I got 22,400!
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Thanks so much for sharing this! I’m just starting out my book blog, so posts like this are a godsend. I’m definitely going to be looking into pinterest as a resource.On a related note, I love your blog and aesthetic so much!
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I’m so glad you found it helpful, and thank you so much for liking our blog! I hope you have a lot of fun book blogging!
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Thank you, just found your previous post which was really helpful, now this one. I had never considered Pinterest – I’ll have a look.
What are your thoughts on Tumblr, Reddit, Mix etc are they helpful? Do you find schedule social media posts useful?
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Most of our traffic comes from search engines, the WordPress Reader, and Pinterest. I use Twitter a lot, but I might get one or two clicks a day from links on Twitter. I’m sure people who have more followers than I do on Twitter might get better results there, but personally I’d say it does little for my blog traffic. Same with Instagram
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Hello! There are some great tips here!
I’ve been using Pinterest more recently and the traffic is gradually starting to flow!
But like anything consistency is key! =)
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