I’ve written a couple posts on getting blog traffic, specifically for book blogs which can sometimes feel a bit different from more popular niche blogs like fashion, lifestyle, travel, and finance. For example, in 2019 I shared 5 tips to drive traffic to your book blog. This year, however, I’m presenting what I feel are some of the most fundamental ways to get more page views for your blog, if that happens to be one of your goals for 2020.
Comment on Other Book Blogs
This is the number one way I see other book bloggers, including rather large ones, say they increased their blog traffic. Admittedly, if you follow some of the big bloggers’ “methods,” it will be time-consuming. Some of them comment back on the blog of literally every single person who comments on their blog. This is admirable if you can swing it, but also really not necessary! Just make sure you’re engaging authentically with the community and commenting because you want to and have something to say, and you’ll soon begin building relationships. After all, no one can find and comment on your blog if they’re not aware you exist, and commenting on their blog is a good way to say “hi!”
Write Original Content
There are a lot of book blogs, which is fabulous, but it can also make it hard to stand out from the crowd. So what will inspire someone to follow your blog over another blog? In many cases, the answer is original content, and I’ve seen many bloggers say they prefer reading this and that one of their goals for the new year is to write more of their own.
For some inspiration, check out my recommendations for bookish discussion post prompts.
I spent nearly the whole of 2019 preaching the good news of Pinterest for traffic–because with a medium amount of effort, Pages Unbound went from getting 500 page views from Pinterest in 2018 to getting nearly 9,000 in 2019. That is to say, I didn’t even do Pinterest “right,” and I saw a significant increase in this source of traffic. Bloggers who are really committed claim to have 1,000+ page views for their blog daily. So if you go from not using Pinterest at all to using it moderately, this could also be a new source of traffic for you this year.
- Steps I’ve Taken to Improve My Pinterest Account This Year
- What I Learned about Getting Traffic from Pinterest with My Free Trial of Tailwind
- 4 of the Most Important Things I Learned about Using Pinterest to Get Blog Traffic
- How I Increased My Page Views from Pinterest by 1600% in 2019
Taking a break and having a life outside of blogging is fine (actually, encouraged!). However, I do think consistency is key for maintaining an audience for a blog. When bloggers I like and follow simply disappear for month, I admit I often forget about them. Posts titled things like “I’m Back!” frequently pop up in my reader…and I have no idea who the blogger is or when they left. Scheduling posts ahead of time can help with this, as can posting consistently in general. You don’t need to be some sort of super blogger posting daily, but posting several times a month keeps you on readers’ radars and helps them get to know you and become invested in your content.
Revive and Boost Old Content
This is a great method to help boost traffic if you’re short on time. If you’ve written something interesting that was popular in the past (or you think should have been popular but just didn’t get the attention it deserved at the time), try updating it and resharing it to get new traffic. This can mean updating lists of books with newer books that have been released, tweeting out seasonal content, or even just linking back to old posts in a new one you’ve written.
What are some of your best suggestions for increasing blog traffic?