Running a blog can be a struggle. There’s so much to do, from writing content to taking pictures to commenting around to handling social media. Here are some of our strategies to keep everything on track.
Pick a schedule and stick to it.
Our general schedule is to post reviews on Mondays, Thursdays, and Saturdays. We used to do memes like Top Ten Tuesday when we first started out, but have since stopped, leaving room for other days to have discussion posts and recommendation lists, or more reviews if we have them. Having this schedule means we don’t have to spend time figuring out how or when to post. We simply fill in the dates with posts as we write them.
Fill in the most important dates.
To make it easier to stay ahead, however, we don’t typically fill in the schedule one week at a time. Instead, we schedule weeks ahead. For instance, we might fill in all the Mondays and Thursdays with reviews first. If we have a several discussions ready, we’ll start filling in all the Tuesdays. This has two advantages. The first is that, should we find ourselves unable to post for awhile, we have content scheduled to go up for weeks, not just one week. The second is that this leaves us room to add in time-sensitive posts. We can fill in empty days with reviews for new releases, ARC reviews that need to be posted at a certain time, etc.
Look ahead to events and holidays.
When we know we want to do an event (such as our celebrations of L. M. Montgomery and William Shakespeare) or recognize a season or holiday, we save posts for those events. For instance, we typically feature reviews of spooky stories in October. However, we don’t read all those books at once. Instead, if we read a spooky book a few months in advance, we just schedule the review for October. Then, we don’t have to rush to find and read ghost stories suddenly when fall comes around.
Keep running lists.
Sometimes Briana and I have ideas about lists of recommendations we could post, such as YA books featuring male protagonists or YA books with little to no romance. However, we may not have ten titles to recommend at the time we have the idea. So we create a draft and add titles to it as we read them.
What are some of your strategies for success?