7 Ways to Revive Old Blog Content and Drive Traffic to It

How to Revive Old Blog Posts and Get New Traffic

If you’ve been blogging a while, you probably have content you posted months or years ago that you think it is awesome and valuable to readers but that hasn’t gotten much traffic since you initially posted it.  That’s always disappointing, so here are some ways you can try to bring visitors back to your old blog posts!

1. Share on Social Media

The fastest way to remind people of old posts is to promote them on social media: add links to the posts on Facebook and Twitter.  Keep in mind, however, that the engagement with such links might be low, so be strategic about picking posts that have engaging headlines or interesting graphics that might get readers to click the link and go to your blog.

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2. Share on Pinterest

Sharing old posts on Pinterest has been one of the most effective strategies for me personally.  Making a new Pinterest-friendly graphic and promoting the post on Pinterest can open your blog up to new visitors, particularly if you pick posts on topics that are things people tend to search.  (For instance, discussion posts and book reviews often work less well on Pinterest than lists and “how to” posts.)  You can read more about my advice on Pinterest here.

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3. Link Back to Old Posts

If you write a post that’s related to an older post or reference an idea from an older post, be sure to link back to it!

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4. Do a Post Round-Up

You can also write posts that are just round-ups of posts on similar topics.  For instance, you can do a post of featuring your “best blogging advice” or “every post I wrote on Harry Potter last year.”

For instance, we did a round-up of blogging advice to help readers start the new year.

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5. Write a New Post on a Similar Topic

If you had a great idea that you still have more to say about, write a new post AND link back to the old one!

For instance, we’ve written about:

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6. Update Old Content

Finally, if  you’re trying to drive traffic to old blog content, make sure it’s worthwhile for your readers.  Check the blog post and see if you can make any updates.  This could mean expanding the content of the post itself to make it more useful or more in-depth, or it could mean reformatting the post to make it more readable, adding images, updating the title to be more engaging, or improving the SEO.

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7. Make Sure You Have Archives

Listing all your reviews or all your discussion posts or all your blogging advice in one place helps readers access it and find some of your new content on their own.

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19 thoughts on “7 Ways to Revive Old Blog Content and Drive Traffic to It

  1. Gerry@TheBookNookUK says:

    Great post as usual, I love the blog related advice that you provide as it is extremely useful. I was wondering whether boosting old blog posts was something people did and I really like the idea of tying in old content to the new.

    Thank you!

    Like

  2. Lois says:

    I always forget about Pinterest as a way of promoting the blog, which is shocking considering I’ve spent a good afternoon browsing the site before now haha.

    Like

  3. H.P. says:

    I’ve found that sharing an old review via social media can drive just as much traffic as sharing a new review (even when I flag it as an old review). People definitely click on my “book reviews” tab, although it’s hard to say where they go from there. I have not, on the other hand, had much success with roundup posts.

    Like

  4. Jackie B @ Death by Tsundoku says:

    Great advice. I follow some of this, but not all of it. I just cannot seem to care about social media, but I also don’t care that much about followers and the like on my blog. I like the discussion and dialogue I get from this community. Perhaps there are a few older posts I can revive which might help ignite new conversation on old topics?

    Having discussion archives seems like the most applicable to me. Perhaps that will be a goal for this year? I am looking for ways to revitalize my blog. This could be a step!

    Like

    • Briana | Pages Unbound says:

      I think I don’t care about social media in the way I need to be really “successful” at it. I am never going to have a massive Twitter account because I don’t care about putting in the work and writing the right kind of content to get there. For me, all the other platforms are just ways to draw people back to my blog, which is what I actually care about writing. So, yeah, it is nice if you can find an old post to boost that then gets more discussion!

      Liked by 1 person

      • Jackie B @ Death by Tsundoku says:

        I love the perspective that you’re putting in the effort in social media to get more attention to the things you care about. Perhaps that perspective will help me change my own thoughts on social media. And determine how I want to commit time and effort into different forms of it.

        I’m fascinated that Pinterest brought you so much more traffic. Did you expect this?

        Like

  5. Charvi says:

    These are all such great ideas! I’m going to try using these to get sone of my old posts the love they deserve 😊 Thank you very much!

    Like

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