If you’ve been blogging a while, you probably have content you posted months or years ago that you think it is awesome and valuable to readers but that hasn’t gotten much traffic since you initially posted it. That’s always disappointing, so here are some ways you can try to bring visitors back to your old blog posts!
1. Share on Social Media
The fastest way to remind people of old posts is to promote them on social media: add links to the posts on Facebook and Twitter. Keep in mind, however, that the engagement with such links might be low, so be strategic about picking posts that have engaging headlines or interesting graphics that might get readers to click the link and go to your blog.
2. Share on Pinterest
Sharing old posts on Pinterest has been one of the most effective strategies for me personally. Making a new Pinterest-friendly graphic and promoting the post on Pinterest can open your blog up to new visitors, particularly if you pick posts on topics that are things people tend to search. (For instance, discussion posts and book reviews often work less well on Pinterest than lists and “how to” posts.) You can read more about my advice on Pinterest here.
3. Link Back to Old Posts
If you write a post that’s related to an older post or reference an idea from an older post, be sure to link back to it!
4. Do a Post Round-Up
You can also write posts that are just round-ups of posts on similar topics. For instance, you can do a post of featuring your “best blogging advice” or “every post I wrote on Harry Potter last year.”
For instance, we did a round-up of blogging advice to help readers start the new year.
5. Write a New Post on a Similar Topic
If you had a great idea that you still have more to say about, write a new post AND link back to the old one!
For instance, we’ve written about:
- Wanting Realism in Fantasy
- Realistic Politics in Children’s Fiction Might Matter More than You Think
- Plot Should Not Trump Logic in Fiction
6. Update Old Content
Finally, if you’re trying to drive traffic to old blog content, make sure it’s worthwhile for your readers. Check the blog post and see if you can make any updates. This could mean expanding the content of the post itself to make it more useful or more in-depth, or it could mean reformatting the post to make it more readable, adding images, updating the title to be more engaging, or improving the SEO.
7. Make Sure You Have Archives
Listing all your reviews or all your discussion posts or all your blogging advice in one place helps readers access it and find some of your new content on their own.