A week ago I wrote about Five Steps I’ve Taken to Improve Pinterest Traffic to My Blog, where I noted that some of the things I’ve done increased traffic, but I saw the biggest increase (about 60 views a day) from my free trial of Tailwind.
For background, Tailwind is a Pinterest-approved scheduler for pins that has other features like “looping” your pins, analytics, and tribes, which I’ll explain in a minute. The free trial is for 100 scheduled pins, rather than a specific time period, but you can also get a credit for a free month (about a $15 value by clicking the link above–and I get a free month, too.) So basically you can get two free trials, the first 100 pins (no credit card required) and then a free month (credit card required). This post is about the free 100 pin trial.
How the Tailwind Free Trial Helped Me Increase Blog Traffic
As I said, Tailwind is primarily a pin scheduler; you pick pins and add them to your queue, and the program will schedule them at “optimized” times when it believes your audience is most likely to see them. However, most Pinterest advice suggests pinning anywhere from 30 to 100 times a day, so since the free trial is only for 100 pins, I scheduled about 5-7 pins daily to make the trial last and did most of my pinning manually.
So what was the free trial good for? Tailwind Tribes.
Tailwind tribes are groups of people with similar interests who share each other’s pins. The general rules are that for every pin you add to the tribe, you must schedule one of someone’s else’s. (Tailwind itself, in the basic package, allows you to join 5 tribes and add 30 of your own pins to a tribe each month, unless you upgrade for more tribes and pins. You get the 30 pins with your free trial.)
In the sense that you are supposed to leave a pin and then repin someone else’s to boost it, Tailwind tribes are kind of like Pinterest group boards. (You can join my book blogger group board here.) However, Tailwind tribes are better than group boards (or were for me) for a couple reasons.
- People on Tailwind are serious Pinterest users. Remember that they’re paying about $10-$15 a month to belong to Tailwind.
- This means they are likely trying to follow the rule of pinning 30-100 things per day.
- Tailwind tribes give them a quick place to find content specifically related to books and book blogging that they can schedule in bulk. They want to share your pins because that helps boost their own Pinterest profile and pins.
Group boards for book blogging, in my experience, do not necessarily get 30 pins a day that one can share to one’s own boards, whereas tribes have a much better selection of content to share, and I had far more success with people actually repinning my content from tribes than from most of the group boards I belong to.
A couple days after joining some book blogging tribes, my pins began getting shares (remember that people are scheduling them, so they might not be repinning your stuff immediately but rather a few days in the future), and I began getting much better blog traffic from Pinterest. When things first took off, we got 60 page views just from Pinterest in a day, which is about as many views as we got in a whole month previously. It was obvious to me that the pins that were taking off and bringing traffic were specifically the ones I had added to tribes–not ones I tried to promote by adding them manually to my profile or group boards.
So am I joining Tailwind Permanently?
At this point, probably not. I definitely think it works, but the fact of the matter is that I make absolutely no money from blogging and I, therefore, try not to spend money on my blog. If you do make money from your blog or you simply are willing to spend money on it as a hobby, I do recommend checking Tailwind out.