Steps I’ve Taken to Improve My Pinterest Account This Year and Get More Traffic

Steps I've Taken to Improve Pinterest

I noted at the beginning of the year that I wanted to improve the blog’s Pinterest account this year.  A lot of bloggers credit Pinterest with giving them a large amount of traffic and page views, and I want to make sure I’m not missing out.  This is with the caveat that these bloggers are not in the book blogging niche; they have blogs devoted to other topics that already get far more traffic than book blogs: parenting, lifestyle, finances, blogging advice, etc.  The one book blogger I saw do a post on how Pinterest has helped her (The Uncorked Librarian) has a blog dedicated to both books AND travel, and when I commented asking if she saw more success with her travel pins than with her book pins, she said yes.  Still, I’m jumping into the Pinterest world with some gusto here, just to make sure I’m not ignoring a source of potential readers for my blog.

I know a lot of people (like me, really) are not sure how to best use Pinterest to point people to their blog posts and gain traffic, so I’m going to discuss some of the things I’ve done so far and whether they seem to have had any success.

You can follow Pages Unbound on Pinterest by clicking here.

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1. I created uniform Pinterest board covers.

Pinterest board covers screenshot example

While I was researching posts on how to improve my Pinterest profile, this advice from My Twenty Cents stood out as an actual concrete step I could take (as opposed to vague advice like “pin a lot” or “pin at the right times”).  So I went on Canva and created graphics to use for the featured photo for each board that matched the Pages Unbound blog branding and that clearly stated the purpose of each board.

My Twenty Cents noted that nice board covers have no direct impact on traffic, but they make you look professional and make it easier for other people to follow your boards, and she says that she saw an increase in Pinterest followers after making nice board covers.

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2. I created a group board for book bloggers.

You can request to join the book blogger group board here. (Also it wouldn’t hurt if you left a comment on this post telling me you did, so I know to check to approve you.)

A lot of Pinterest advice boils down to “join group boards,” but I couldn’t find a ton of book blogger group boards, and the ones I found were  often closed to new members. So I started my own.  Because the board is new, it’s smaller than the more established ones, but I’m hoping it will give book bloggers a board to join that’s actually open and that, in time, it will continue to grow.

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3. I started pinning every day.

The advice I’ve read also suggests that Pinterest really values consistency in pinning.  You must pin every day in order for your account to be seen as credible by the site and for your pins to be more visibly featured in the feed.  Before, I used Pinterest sporadically, whenever I thought of it or when I particularly needed it for something like a specific project I was working.  I don’t have a set amount of pins I pin every day (some people recommend 100, and some people only do 15), but I do try to pin a couple things every day, specifically focusing on other book blogs.

As I said in my post on reasons to focus on blog images this year, however, a lot of bloggers do NOT have pinnable images on their posts, and I, therefore, cannot share their content on Pinterest.

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4. I started experimenting with the pinnable images on my own blog.

We’ve had verticle, Pinterest-sized images for our discussion posts for awhile, but I thought I could make them more visually interesting, so I tried some different templates from Canva.

Unfortunately, most people say that colors like red and orange do well on Pinterest, and cool colors like blue, green, and purple do not, but I’m sticking with purple since it matches our branding.

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5. I cleaned up my Pinterest Profile.

I deleted boards I wasn’t using. (Some people would probably argue I should delete all boards that have nothing to do with books/writing/blogging, but I like my baking boards and am too lazy to have a blog account and personal account or even to make the boards secret.)  I also tidied up or added board descriptions and some pin descriptions.  Finally, I deleted old pins that were not good quality or images that had never been repinned.

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Results?

These initial five steps had visible but marginal results on blog traffic that came from Pinterest, about a consistent 5-10 referrals per day. That’s more than we usually had, but it also is not necessarily worth the time I put into Pinterest. I’ve started to see more traffic after signing up for the free trail of Tailwind, a Pinterest scheduling service that also has other features like “tribes” that share your pins, and I will write a more detailed post on my experience with that in the future.

Do you use Pinterest for your book blog?  What strategies do you use? Have you seen any traffic for your blog from Pinterest?

Briana

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37 thoughts on “Steps I’ve Taken to Improve My Pinterest Account This Year and Get More Traffic

  1. L.M. Durand says:

    I’ve heard great things about Pinterest but I feel like there is so many social media that I can’t do it all. For now, I focus on Twitter and Instagram. Facebook too even though I feel like if you don’t pay for ads you’re pretty much inexistant.

    Like

    • Briana | Pages Unbound says:

      Yes, it’s so time-consuming to try to do all the social media sites! I was mainly using Twitter and Instagram, but I have to admit I get no traffic at all from Instagram and barely have any followers, so I’m not convinced it’s a good use of my time. So I really want to see what results I can get from switching my focus more to Pinterest this year.

      Liked by 1 person

      • L.M. Durand says:

        That makes sense. I don’t necessarily link my Instagram to my blog. It’s more Twitter and Facebook. I’m curious about Pinterest but not sure I have the bandwidth for another social media. I’ll wait for your other post on the topic to make a decision. But for blogging, i’m sure you’re right, Pinterest is better than Instagram.

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        • Briana | Pages Unbound says:

          Yeah, I think Instagram is worth doing if you really like Instagram, and I’d like it more if I actually had followers ON Instagram, but I have about 280 and can’t seem to get more. :p I do think Pinterest is looking promising, but I guess part of the deal is that you need to wait a few weeks to really start seeing results from Pinterest, which is why I want to do a couple of posts about things I’m trying and what the results seem to be over time.

          Liked by 2 people

  2. anhdara13 says:

    This is interesting! There are things I feel I might be able to do when I go into my blog redesign next month, so I’m excited to see if I can maintain that excitement.

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    • Briana | Pages Unbound says:

      That’s awesome! I think I’m starting to find a couple more book bloggers here and there who are actually getting results from Pinterest, which gives me hope!

      I just added you to the board, too. 😀

      Like

  3. Margaret @ Weird Zeal says:

    This is super interesting! I use Pinterest for my blog, but I wouldn’t say I’m super…strategic about it 😉 But these are some wonderful tips that I will definitely take into account! That’s so weird that Pinterest prefers certain colors over others….

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    • Briana | Pages Unbound says:

      I have seen so much change since I started using an actual strategy! And I heartened to see a few other book bloggers in the comment say it works for them since it does often seem like it would work better for other blogging niches.

      No idea about the color thing, but all the Pinterest articles I read claim red and orange are the best. Maybe they’re all just repeating it and no one even knows the source of that information anymore. 😛

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  4. Nicole (Read. Eat. Sleep. Repeat.) says:

    I love Pinterest! I used to use it solely for personal use but more recently started adding images from my blog posts. The thing I always have to remember is that Pinterest is different from other social media platforms in that it’s more of a visual search engine. So I’ve found that my pins that link back to discussions or top lists generally do better than those for specific book reviews. Also, posting the same pin to a couple different boards at different times seems to help increase traffic for me. I’ve requested to join your board too!

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  5. ashley says:

    I never thought about using Pinterest for my blog, I mainly use twitter for my blog. I just don’t really have the patience or time for another social media platform for my blog.

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  6. Gayathri Lakshminarayanan says:

    I have just started working on Pinterest for my blog and begun including pinnable images to my post. I will definitely give you request to your group. I love all your ideas and I will try to implement them.

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  7. Shaz says:

    Thank you for this helpful post! I recently created a Pinterest account and will try out your strategies! I have also requested to join your book blogger group board 💜

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  8. shifafatima17 says:

    Saving a tonne of pins and regular activities can help increase follower traffic besides if you are trying to build up a personal account where you want to pin up only your posts then yes it’s gonna take a while and raising viewer traffic demands patience. Do check my blog on “what

    Like

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