1. Bloggers frequently say they consider graphics when deciding which blogs to follow.
If you dig deeper, most people will admit they don’t follow a blog only because of the design or the images and that the written content does matter to some extent. However, nearly every time I see someone write a “things that make you want to follow your blog” post (read mine here!), they mention blog design. A beautiful theme or unique photos that you take yourself can be the first step to getting someone to stay on your blog long enough to read your posts and become a follower.
2. It helps with branding.
There are a lot of blogs on the Internet. Having a recognizable theme or imagine style can help you build your brand, as you’ll stick in people’s minds, and they’ll be able to recognize your brand if they come across an image of yours on social media.
(This doesn’t necessarily mean that all your images need to look the same, but having a unique photo style or using similar colors and fonts on images can help you build a brand.)
3. Images Catch People’s Eyes in the WordPress Reader
If you use the WordPress Reader, you know that it tries to pull at least one image from every post to display next to the review. If a blogger has unique images (such as an image customized with the title of the post), this is much more attention-grabbing than a generic image (imagine the reader pulling my star/moon divider as the “featured” image ).
4. Unique Images Are Easier to Share on Social Media
I’m trying to up my Pinterest game because people keep telling me of the wonders of getting blog traffic from Pinterest, and part of that is pinning other people’s images (because you don’t want to be a spammy person who only pins your own stuff and only promotes your own posts). To this end, I’ve been trying to pin images from book blog posts I find interesting, and I have learned quickly that…not a lot of the book bloggers I follow have pinnable images. (Which would mean something like an image I have at the top of this post, one that has the title of the post in it.) A lot of book bloggers barely have images at all. These people are missing out on my attempts to give them free promotion because they don’t have images I can share.
Similarly, posts that have unique images are more attention-grabbing on other social media sites like Twitter and Facebook, since they (like the WordPress reader) try to grab an image to display with any shared links.
How do you use images on your blog? What do you notice about others’ images?