Book Blogger Stats Survey Results: 2018

Book Blogger Stats

Introduction

As you may know, I first did a book blogger stats survey in 2016 (results here) to help get some transparency on the topic, since bloggers tend to not like talking about their own stats. These stats might also shed some light on questions of why book bloggers are not frequently paid (i.e. do they have large enough audiences to make paying them worthwhile for authors or publishers?)  Since that survey was two years ago and some bloggers feel that things about the community have changed even in that short amount of time, I decided to do an updated survey.

I kept all of the old questions, for those who would like to compare results, but I also added a couple questions.  I asked if people also ran Booktube channels or Bookstagram accounts, since many people feel these channels are more popular with readers and more important for fostering relationships with publishers.  (And I asked where THEY follow content, whether on blogs or other sites.) I asked how many comments people get, based on many responses from the last survey that suggested bloggers often value interaction over views.  I asked where people’s traffic comes from, to see if this would shed light on avenues people could pursue to get more views on their own blog. And I added two more open-ended questions at the end of the survey.

There were 103 responses (compared to 76 in 2016).  A few of the questions were not marked “mandatory,” so a couple of the questions were not answered by everyone, but you should be able to see that information by the pie chart for each question.

Star Divider

Survey Results

I first asked how long people have been blogging, to see if there’s any correlation between how long people have been blogging and how high their stats are. The short answer is that, frequently, there is.

How long have you been blogging chart

I then asked how many page views people get daily. You can see that 58.3% of respondents have 0-50 page views per day, so that’s basically “average.”  85.5% reported 0-100 page views per day.  Anyone higher than that was really an outlier. In fact, only 2 people chose between 201-300, and one person chose 301-400.  NO ONE picked an option between 400-999 views. One person chose 1000+ views, and two people chose 1300+.  These bloggers are likely anomalies.

page views daily chart

But who are these cool people with 1000+ views a day, and how do they do it?  I don’t know because the survey was anonymous. 😀 However, I pulled their results to see if there are any obvious answers.

All three have been blogging for over 5 years. Their actual follower numbers vary. One picked in the 1000-3000 followers range. One picked 15,000+.  Interestingly, all three said they only get 0-5 comments per day.  They reported their traffic as coming from mostly social media (2 of them) or search engines (1), so this could explain this.  Their readers may be people who are “just” readers and not necessarily other book bloggers, who tend to be the most frequent commenters on book blogs.  They also all filled out the optional open-ended question on advice to increase engagement, and they suggesting being part of the community, being genuine, and posting unique content.

Moving on…

I next asked bloggers how many followers they have.  The most popular answer, at around 30%, was 101-300 followers. Only about 8% reported over 2000.  (I did tell people to use their best judgement to define followers. For instance, the WordPress count “double counts” someone who follow you both on Facebook and Twitter as two people, but I don’t know if people who responded corrected for that or not.)

blog followers chart

Most people get 0-5 comments a day. (I asked people to report the comment count for the day, not comments on a post published that day.)  I pulled the response from the person who reported 80+ comments a day, to see how they’re so awesome…and I don’t really know. They report between 101-150 page views a day and advise interacting with the community, being genuine, and boosting other voices. It sounds as if they’re really good at starting and continuing conversations with other readers in their comments.

comments chart

Most bloggers don’t have a Booktube channel, which is fair. No one who does reported over 800 followers.  Many do have Bookstagram accounts. The follower numbers vary widely enough that I’m not sure you can conclude anything important from this. (The big green 39.8% section is people who said that they do not have a Bookstagram.)

bookstagram chart

Most people get most of their traffic from the WordPress reader. Email subscription was not a big player here, but social media was fairly popular.

traffic chart

I next asked a series of questions about how bloggers thought their stats compared to those of other bloggers.  The answers may be skewed if people read the 2016 survey results, but overall 78.6% of bloggers still reported feeling as if other bloggers are more successful than they are.  They also suggested that “successful” bloggers have far more followers and page views than most bloggers actually do.

Finally, I asked whether people mostly read book blogs themselves, or if they actually spend more time in other places like Booktube, Book Twitter, and Bookstagram. (Because if book bloggers won’t read book blogs, who will, amirite?)  I was heartened to see that many still do give blogs love, however.

where you read book content chart

Star Divider

Open-ended Questions

Finally, I asked three optional open-ended questions at the end of the survey. It would take A LOT of space to list all the answers, but I will note some trends I saw in the answers and provide some representative quotations.

Do you think there’s a difference between a “successful” book blogger and a “big” book blogger? What is it?

This is the only open-ended question I asked in 2016, and the results are similar here. Several people did say there was no difference.  Many people, however, think that “big” means high stat numbers, while “successful” either means having engagement (comments instead of just page views), or it just means blogging in a way that is meaningful to you.

“Big” book bloggers have a lot of content and mostly a lot of followers and traffic. “Successful” book bloggers are happy with what they’re reading, the content they’re putting out, and the level of engagement they get on the blog.

I would say a successful book blogger is anyone who creates content that they enjoy and others find useful and enjoy as well. We determine our own “success”. If someone is looking to make money or gain recognition than perhaps success looks different from someone who is just looking to share their book thoughts and partake in the community. A “big” book blogger would be someone that get a fair bit of traffic.

I think success is just being happy with what you do. Having tons of views but hating every second you spend writing posts isn’t worth it to me. I’d much rather get fewer views so I can read and respond to every comment and truly LOVE the content on my blog.

My view of “success” has always been that I’m having fun and interacting with others.

However, some people also suggested that it’s possible to have “big” numbers but not write engaging posts, not have people actually read what you’re writing, or otherwise not have what one might call “quality” content:

The former is one who’s successful in conveying thoughts and ideas (as intended) to the readers, and one who gets a good response from the viewers, whereas the latter is one who posts content frequently, but unlike the former, is unable to convey thoughts effectively.

What do you think the most challenging thing about book blogging today is, in terms of followers, engagement, etc.?

Responses varied here. A lot of people answered that finding enough time to blog was their greatest challenge.  However, getting engagement/discussion, getting people to actually read their content, standing out from the crowd, and writing unique content were also popular answers.

It’s challenging to stand out apart from everyone else. With so many bloggers reviewing so many similar books, how can I make my blog stand out and keep readers engaged and returning to my blog?

Just the fact that there are so many blogs around! I think everyone should be proud, even if they only have one follower, that someone follows their blog because the internet is a massive place.

I think it’s time – I could increase my visibility via promoting my blog on social media platforms but I don’t want to addd time commitment to this hobby.

People don’t really read reviews. Yes, other book lovers do, but I mean the general population. I think they are much more interested in book lists and giveaways then reading your opinion on a book that you read. It’s hard to pull people in from the world outside book blogging.

Reviews are very polarizing – it’s what my primary content is but so many people don’t read reviews or only read reviews for books they want to read or have already ready or something. I struggle to come up with actual original content that doesn’t seem like the same topic everyone else is writing. So I just keep reviewing.

People also cited the competition with social media outlets:

The challenging thing is is the term “blogging”, because I feel like social media is more predominant these days and considered more important and valuable than good “old” written blog posts on blog platforms.

I feel as though blogs aren’t as popular as bookstagram and other social media sites. Its definitely been difficult to start and maintain a blog when I know the majority of people just go to my instagram.

I think book blogging isn’t viewed as a really important platform on social media platforms, generally people look more up to booktubers or even bookstagrammers because they get more engagement easily.

Answers to this and the previous question also touched on ideas of privilege and inclusivity in the community:

Inequality of resources and support between privileged bloggers (particularly US or UK based) and international bloggers with less privileges.

What advice would you give to someone looking to increase followers, engagement, etc.?

A lot of people didn’t know, but that’s what this question is for!  Commenting and participating in the community was the top answer, but posting unique content and being genuine are also recommended.

Find a way to post as often as possible in a way that is sustainable. Don’t publish a post if you don’t think it’s the best it can be. Don’t copy others expecting the same results. Blog hop and only comment meaningfully on others content. Respond to comments in a way that invites dialogue.

Be your authentic self, enjoy connecting with others and don’t worry about numbers. Creating meaningful connections is what this is all about.

Networking! Go out ontio the wilds and find other bloggers, comment and start conversations. The best way to grow is to form community.

Blog about what you love.

Interaction is key. Talking to other bloggers, leaving genuine comments, taking time to boost their voices and share their content. Be in the community. ❤

Blog hop, engage with the community and the community will engage back with you. Don’t afraid to self promote on social media, say twitter. It’s your blog, your content people aren’t going to know about it without you promoting it.

More varied book related content. Discussions are good – but come with needing to know that there will be people who disagree so need to be ready to accept that and not start wars. Bloggers would probably need to engage readers more- through questions, perhaps.

Do to those that you wish to have done to you. Simply put, engage with others. Follow them, like their posts, share their posts, and most importantly, engage with people in a conversation, either through comments on a blog, or through twitter/instagram etc. Importantly, be yourself. Don’t try to follow a golden rule or path that others set out. Take the time to find what works for you, and if your content is good and you are engaging with people, your numbers will grow.

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64 thoughts on “Book Blogger Stats Survey Results: 2018

  1. devouringbooks2017 says:

    I love statistics and I love this post! It’s interesting to see what people view as successful. I also find it interesting that some people get most of their views from social media! I have tried to boost my posts through social media, but I hardly get any views from there. I would like to know what they do on social media to get most of their views from there.

    This is the first month that I ever wrote discussion posts and I’ve seen a huge jump in interaction on my blog. The amount of comments I get have quadrupled. I also have about 30% more views, and 20% more visitors, but that is from a combination of things; writing discussion posts, interacting with other bloggers more, posting more frequently and using social media differently to promote my blog.

    I love to use stats to find answers to questions like and then create goals based off of what you learn. For example I want to get more views from Twitter, so I would like to hear what the people do who get most of their views from social media.

    Liked by 1 person

    • Briana | Pages Unbound says:

      I also haven’t had tons of success with social media either, though I tend to focus my effort on my blog. Some people spend a lot more time on Facebook, Twitter, and Instagram than I do!

      Yes, discussion posts definitely help! I wrote a post two years ago about how our views on Pages Unbound changed, and I think commenting more on other blogs, writing more discussion posts, and posting more frequently probably made the biggest changes here, too.

      Like

  2. Shealea says:

    This is such a great and admirable initiative! Surveys are always a great way to find trends and other valuable information that can help other people.

    As a Communication Research major, I’m a little bit nitpicky with the instrument you used and how the data were analyzed (if I’m being honest). That’s not to say that I don’t think the findings are any less valid, but I do think that this could have been taken a step further. Still, this is an excellent starting point in understanding how book blogs are currently performing and how they can be “successful”.

    Aaaaaaah, seeing all these numbers and charts has really inspired me, and there are a lot of possibilities in my mind!!! I might start my own survey (not the exact same survey, of course) — in which case, I will most definitely link back to this post and give due credit.

    This was wonderful to read. Thank you for putting this together!

    Like

    • Briana | Pages Unbound says:

      I think maybe there are general rules if you want traffic, but it’s always a bit of an experiment. 😛 Because I see people say things like “Do whatever you want!” But the reality is that if you post only once a month, you’re probably not going to have tons of followers, unless you’re posting something really interesting. But whether you post twice a week or three times a week or four times a week probably doesn’t really matter, you know?

      Liked by 1 person

  3. nicolinesimone says:

    This is a very interesting post and survey results. I was quite surprised about how people viewed succesfull book bloggers ​regarding views and followers. (some people have (maybe too) high thoughts on successful bloggers) It is also interesting how some answers from the open questions contradicts this in some way. In the open question, people seem to be more focused on enjoying blogging and being happy and no much about the stats.

    Like

    • Briana | Pages Unbound says:

      Yes, I always think it’s interesting how people seem to think that other bloggers are getting WAY more views than they are. I probably should have also asked what people guessed “average” stats were, but I, er, kind of forgot. But, yeah, I do think it’s cool that ultimately people think the important thing is to write good content and like what you’re doing.

      Like

      • nicolinesimone says:

        Hehe well that happens 😉 if you have time it could be interesting to see what the answers would be in an couple of years.
        Yes I was also very happy to see people’s positives answers. And nice to know people appreciate great content and joy ☺️

        Like

  4. Grab the Lapels says:

    I love that people recognize meaningful dialogue is important, but feel disheartened because I know most comments I see say “great review!” and that’s it.

    One strategy I like is if I don’t have anything to say about the review itself, I write what it reminded me of–an event, movie, Twitter joke, different book I read, etc.

    Like

    • Krysta says:

      I think sometimes the “Great review” is from bloggers who want to note that they read the review, but aren’t sure what to say about it. I know I have difficulty commenting on reviews for books or genres I haven’t read or don’t read. But your strategy could be helpful!

      Liked by 2 people

  5. Debbie J says:

    Thanks for showing the results in such an informative way, I find it super interesting to see the results. We can get caught up in our own definitions of ‘success’ and ‘normal’ and seeing stats like these can be really refreshing.

    Like

  6. Drew @ The Tattooed Book Geek says:

    This is really cool.👍 I often think that my blog stats are terrible and many other bloggers do too but this shows that most of us all have around the same views and that we aren’t as bad as we think. Now, if you could write a post explaining how to get 1,300 views a day that’d be great.😝📚

    Like

    • Briana | Pages Unbound says:

      Haha, yeah, I would also like to know how to get that many views. I have two guesses, though, from personal observation. Assuming you’re writing content that people find at least somewhat interesting, I think “big bloggers” are either 1) replying back to every single comment on their blog every single time. I know Cait from Paper Fury does this. Or 2) they’re writing content that’s getting consistent search engine hits (hence the high page views but not necessarily large amounts of followers or comments). But search engine hits usually come from writing things people who are not bloggers would commonly Google. So I know people get consistent traffic from things like “How to Use Bookstagram.” But I personally think too much of stuff like that would not allow you to post things other book bloggers like to read, like reviews or discussions.

      Like

  7. Jackie B @ Death by Tsundoku says:

    This is always a super interesting post. I never really look at my stats, and honestly, I don’t think I’d know how to answer some of your questions! XD For example, I had no idea WordPress tracks followers other than from the “Follow ____ blog” button, let alone counting FB/Twitter/etc multiple times!

    Do you both plan on doing anything with this data as it relates to Pages Unbound? Or is this more of an informative post for the book blogger community as a whole?

    Like

    • Krysta says:

      I don’t pay much attention to the follower count because you can’t tell who’s actually following you. Some people follow for a follow back. Then unfollow if they don’t get it. Some people follow and then stop blogging. Some people follow if they want to enter giveaways. I just don’t find the follower count particularly meaningful.

      We don’t have any plans for the data. It’s meant to be helpful to book bloggers generally. I think a lot of blogger believe everyone has insanely large numbers, but, really, no one does.

      I think this also plays into the debate about why book bloggers don’t get paid. I keep trying to tell people we aren’t big enough to be paid. This has gotten me very negative responses! But I know a food blogger wrote she was getting millions of views a month. And she got a book deal. Well, book bloggers aren’t pulling numbers remotely close to that. Of course, no one’s going to pay me to review if I have 50 views per day. It’s not a logical financial plan. They could spend that marketing money much more profitably elsewhere.

      Liked by 1 person

      • Jackie B @ Death by Tsundoku says:

        I agree with you that book bloggers aren’t big enough to get paid. We don’t get enough views, and even if we did… would you trust a book blogger who was paid to write reviews? Sponsored posts are a huge segment of revenue for paid bloggers — I know I wouldn’t want to read sponsored posts. I don’t mind sponsored cooking blog posts where they use a particular spiralizer or one particular type of kale or something — but paid reviews feels dishonest. Besides, with ARCs being exchanged for honest reviews, no one wants to pay a book blogger to review a book honestly. ¯\_(ツ)_/¯

        In other words: I 100% agree with you. 🙂

        Like

        • Krysta says:

          Yeah, there is the question of how honest a paid review is. I know I always feel skeptical when reading reviews where people received free lotion or whatever. Is it really life-changing? Are we sure it’s not just another nice lotion that basically just moisturizes like every other lotion? XD

          Liked by 1 person

        • Briana | Pages Unbound says:

          My theory on paid content is that if book bloggers (more likely booktubers or bookstagrammers…) are paid, it’s going to be for sponsored content provided by the publisher/author. No way someone’s going to pay you to potentially say you don’t like the book. They’ll just pay for you to feature an author-provided promo post or something.

          Liked by 1 person

          • Jackie B @ Death by Tsundoku says:

            I can see how that would work easily with blogging or bookstagramming — but how would that work with Booktube? I don’t frequent any BookTubers, so I’m not certain how the whole process works. Do they host the author as a guest or something? Or read a script?

            Like

  8. Dani @ Perspective of a Writer says:

    This is an intriguing post about stats. I see success like beauty – it’s in the eye of the beholder. We all have personal goals, thoughts and beliefs to define our own success. I see many book bloggers as successful. They have interesting discussions, POVs and finding hidden gems. Thank# for sharing! ❤️❤️

    Like

    • Briana | Pages Unbound says:

      I agree! I think I also should have asked what people guessed average stats were. I didn’t want to ask what people thought “big blogger” stats were because of course they’d guess really high, but I did find it interesting that people still picked “successful” to be FAR over what most people are getting.

      Like

  9. paulavince says:

    These stats are very interesting, so thanks for repeating the poll. One thing I sometimes whether is whether or not the blog platform has any bearing on success. I’ve heard often that WordPress popularity tops Blogger, which may be the reason for individual blogs’ differences. I wouldn’t want to think it’s true, and wonder if you’ve come across similar reports.

    Like

    • Briana | Pages Unbound says:

      That’s an interesting question. If I had to guess, I’d say it is easier for WordPress blogs to get views. One, it’s often easier to comment on them. I’ve given up on following some Blogger blogs where I could never get the comment system to work. Two, if you have a WordPress account, you get easy notifications someone commented and can quickly comment back (which is way easier than getting email alerts about comments). Three, the WordPress reader makes it easy to browse blogs. I’m on Bloglovin, but the WordPress reader is right there when I log onto my blog, and I don’t need to log into something separate.

      So a lot of people in the survey did say the majority of their traffic is from the WordPress reader. (You can add Blogger blogs to the reader manually but most people don’t know this and therefore only follow WordPress blogs with it). And anecdotally I’ve noticed it’s much easier for me to maintain relationships with other bloggers on WordPress because we actually have conversations in the comments, they actually follow my blog back, etc.

      Like

      • Krysta says:

        I assumed a large number of people said they follow through WordPress because of all this. We’re a WordPress blog, so we would attract more followers who have WordPress blogs because they can follow us in their feed and get comment notifications easily. I know that I have a lot of trouble commenting on non-Wordpress blogs and so oftentimes I give up after being defeated by the Captcha five times or not understanding how I’m supposed to log in to comment. I don’t know how it is for Blogger, but I assumed that Blogger blogs primarily follow other Blogger blogs for the same reason–it’s easier.

        Liked by 1 person

        • La La in the Library says:

          I’m a Blogger blog and I have just as many WordPress followers and commenters as I do Blogger. You can adjust your valid commenters to “everyone” on Blogger, maybe people don’t know this? Before I installed Disqus, I had my Blogger comments set as open to everyone except anonymous comments. My Discus is set the same way. I comment on a lot of WordPress blogs. I have a commenting only WP account. 👍

          Like

          • Briana | Pages Unbound says:

            Yeah, I get the impression there are different commenting settings on Blogger, but I never know what’s going to happen when I go to a Blogger blog. Will I be able to comment? Will I need a Disqus account? Or a Facebook account? Will I be trapped by the CAPTCHA before I give up in disgust???

            Like

  10. La La in the Library says:

    Thanks for clearing up the definition of the WordPress followers totals. I didn’t know they contained Facebook and Twitter followers, too. I thought it was just WordPress followers, like Bloglovin’ is just their stats and GFC is only the Google+ followers count. Most book bloggers don’t have as many more followers than me as I thought.Ha ha. 😊

    It is true about the views vs comments. Comments tend to be 99% your blogging buddies and people commenting back from your blog hopping. I notice, even on cooking and lifestyle blogs, that the more followers and views they have, the less comments in comparison. ✒

    Thanks for doing this again. 👍✨

    Like

    • Briana | Pages Unbound says:

      Yes, assuming your Twitter and Facebook accounts are connected to your blog, the follower count in the sidebar counts them. (You can see just WordPress followers in your stats dashboard, but that’s not public.) So someone who follows me on FB, Twitter, and the WordPress reader will count as three followers. :p

      Yes! I think cooking blogs are hard for comments because what are you going to say besides “Looks delicious!” Unless you have a questioning about modifying the recipe, which most bloggers seem not to answer anyway. So you get tons of traffic because obviously people google things like “banana bread recipe.” but you might not have followers or comments. I think the community aspect of the book community can be unique.

      Like

  11. Aj @ Read All The Things! says:

    This is so cool! Thanks for doing it. I want to participate next time. Also, I kind of wish I had a WordPress blog. Blogger doesn’t do much for my stats. It’s interesting that most bloggers would probably consider my blog “successful.” I have more followers and get more comments and views than what your data says is average. I’ve been blogging for 5+ years. I guess the stats creep up so slowly over the years that it never feels like my blog is growing.

    Like

    • Briana | Pages Unbound says:

      Agreed! I think it’s easier to have higher stats the longer you blog, as you get better at it and whatnot. However, I have seen a few bloggers really nail it in about six months! Maybe they actually read blogs or researched or something before they started because I literally started a blog without having any idea what I was doing or how it worked. 😛

      Like

  12. alilovesbooks says:

    Great post with some very fascinating statistics.

    I do find it reassuring that I am not the only one worrying my stats or content isn’t good enough. You do try to tell yourself stats don’t matter if you’re enjoying what you’re doing but it is a little soul destroying when you put up what you think is a great post and get no response.

    In terms of followers and big vs successful, I have to admit I sometimes wonder if people follow blogs with lots of followers because they have lots of followers. If it’s some kind of virtuous circle. I’m in no way knocking the content, they became big for a reason, but I do wonder if there’s a point at which they keep growing regardless of content (if that makes any kind of sense).

    Like

    • Briana | Pages Unbound says:

      I’ve wondered the same thing about people following bloggers because they’re big and then the blogger just getting bigger based on that. I think it’s probably a combination of things: everyone else is following them so others figure they must be good, people want to “catch the attention” of the big blogger because it will bring them traffic if the big blogger gives them a shout out, big bloggers tend to have more publisher support so they can do tons of giveaways (and often at no personal cost to the blogger). And I’d agree there’s probably a point you can kind of skate on your reputation–which is not the say that big bloggers actually do stop putting effort in. Probably many of them are big because they put tons of effort in. (On a semi-related note, I was reading about big teacher influences on Instagram, and one said she put in six hours of work on her Instagram most days. It’s basically a second job after teaching.)

      Liked by 1 person

      • alilovesbooks says:

        I’ve certainly followed bigger blogs because they have a lot of followers. Although I do check out their content too. I wouldn’t follow them if I didn’t like what they were posting. Mostly I think I’m just curious about what it is that makes them so popular, and hugely envious that they’re so good (and hoping some of their genius rubs off) 🙂

        Six hours a day on top of the day job is scary. If I included reading time (which I think is fair enough for a book blogger) I could maybe make it to 3-4 hours a day.

        Like

  13. Lark @ The Bookwyrm's Hoard says:

    One thing I’ve learned from this post is that my blog is much more in the normal/average range than I thought it was, and that’s actually encouraging. It makes me less inclined to compare myself and my blog to bloggers I think of as bigger or more successful. In a way, it takes a lot of the pressure off to keep trying to grow my blog, and gives me room to be happy with what I am doing… which is really the point of blogging, to me.

    Like

    • Briana | Pages Unbound says:

      Yes, I think that’s been one of the most helpful aspects of the survey! I know some blogs really are quite big, but the tendency of everyone to really not discuss their stats can lead one to believe that *everyone* else is really big and you’re the lonely outlier. And it’s not true at all!

      Liked by 1 person

  14. Nicole @ Feed Your Fiction Addiction says:

    I love this post because it sheds so much light on how we tend to look at ourselves in comparison to others and assume they’re doing better than us. This is so true about society in general, right? We just assume that everyone else has it all together.

    I honestly don’t look at my stats much anymore because I decided that obsessing over them wasn’t helping me in any way shape or form. And I’m much happier this way. (And my stats have kept increasing over time without me watching them. 🙂 )

    Like

  15. Sammie @ The Writerly Way says:

    Wow, I’m so excited to see these results! And thank you so much for doing this survey and aggregating all this. It really puts things into perspective, and I was sort of surprised by the results, because I guess my perspective about my blog is a teensy bit skewed? So it makes me feel a little better with how my blog has grown and the interactions and such, which is always nice. 🙂

    Like

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