In November, Josephine at Word Revel made a couple of Twitter polls asking book bloggers about their stats and the general status of their blogs. Many bloggers commented that they did feel blogging was dying (though I’ve been blogging for 6 years, and I think people have been sounding the death knell the entire time) and that they felt more disconnected from readers than they had before.
Personally, I’m ready to roll into a seventh year of book blogging, and I’m not counting out blogging as a viable medium to discuss and share books yet. So if you also love book blogs, here are a couple ways to help keep your favorite bloggers motivated in 2018:
1. Comment on their posts.
Bloggers love comments. When bloggers are asked “What is your favorite thing about blogging?” the answers tend to be variations of “I love the community” and “I love discussing books with other readers.” Many bloggers see comments (more than page views or other stats) as concrete evidence that people read and enjoyed (or at least thought about) their posts. On Josephine’s poll, several bloggers mentioned they felt their comments and level of direct interaction with readers had decreased, so consider taking some time in 2018 to send some commenting love to your favorite bloggers.
2. Create a round-up of interesting posts.
If you stumble across some posts you find interesting, consider creating a post “round up” on your own blog where you provide links to them for your readers. You can do this weekly or monthly, and you can include as many or as few links as you like. Linking to other bloggers’ posts tells them you thought what they had to say was really interesting, and the nice part of creating a whole link round-up post is that it makes the links easier to find (as opposed to the transience of sharing links on many social media sites).
3. Feature the Blogger
If you favorite bloggers, consider sharing what you think is cool about them in a full-length post on your blog. At Pages Unbound, we’ve had some success with our sporadic feature “Five Great Things about _____.” The format helps us go into detail about what we admire about the bloggers and their blogs, and hopefully it helps them get some new readers. Alternatively, as a less time consuming option, you can do one post where you link to several bloggers you enjoy at once.
4. Share their posts on social media.
Sharing posts on social media is great; it shows the blogger you thought their writing was thoughtful or funny or otherwise worthwhile enough to share with others, and it can help them gain more traffic. However, clicking the “tweet this post” button also takes the least time investment of the other items on this list, which is why I put it last.
How do you show your favorite bloggers love?