Last July I wrote about why you might actually want to read posts about blogging advice. Today I want to talk about what makes a blogging advice post compelling and useful to me. There are characteristics that makes strong posts in general: clean prose, a strong structure, helpful diagrams and other visuals. But the one thing I want to see in every blogging advice article? Evidence that the blogger used the strategies in question and that they actually worked.
Very often, bloggers put together advice on some topic (say, “How to get more blog traffic using Pinterest” or “How to get more blog followers”) and then list some strategies…with no numbers and no explanation of how they used the advice themselves. But these very general advice posts can give the impression that the author simply collected the advice from elsewhere on the Internet and has not necessarily used it or seen success from using it themselves. In contrast, then, the most convincing blog advice articles include the step-by-step strategy that the author used and what results came from it.
For instance, did they log onto Pinterest once a day? Twice a day? Did they repin hundreds of pins each day, or just dozens? Did they comment on pins, follow people, or ask people to follow them? How often did they do any of these things? And, after they did these things, how much did their traffic increase? By just a couple hits a day? Or hundreds? What types of results can I expect if I follow the same course of action?
I’ve read a lot of blogging advice that simply hasn’t worked for me. For instance, a lot of people suggest doing guest posts to get more visibility for your blog and find new readers…but that hasn’t worked for me and doesn’t seem to work for the book blogging community in general. When I read blogging advice, I want to know that it actually worked for the person who’s suggesting it.
What do you like to see in blogging advice posts?