Every blogger, of course, has an individual style and there aren’t necessarily any “right” or “wrong” ways to title your blog posts. However, if you struggle trying to think of what to call your posts, consider some of the suggestions below. These are the points I consider when choosing whether or not to click on a post.
Title Your Post What It Is.
Bloggers tend to follow a lot of other blogs, maybe even hundreds of them, so the decision to read or not read your post may be made in a matter of seconds as your followers scroll through their feeds. If you title your post something like “Find out what book made me laugh the hardest this year” or “Yellow squash and zombies? What gives?” you might lose readers who don’t want to bother clicking on your post only to find out they don’t want to read about the book you’re featuring. You might also end up accidentally making readers feel slightly tricked if they click on the post thinking it’s about squash only to discover that squash isn’t featured at all. Help your readers out and let them know exactly what they’re going to be reading.
Try to Ask Original or Thought-Provoking Questions.
Writing original content can be difficult when there are so many bloggers out there, but it pays to try to feature discussions and posts that others aren’t. If you write a post titled something like “How many books are on your night stand?” you’re not giving readers a lot to engage with. Basically they can only comment with however many books they have on their night stand (assuming they have one) and then the conversation risks coming to a stop. I don’t click on posts with titles like this because I’d prefer to read something that people have to discuss.
Avoid “Yes” or “No” Questions.
When I see a post with a title like “Should books have covers?” I mentally say to myself “Yes” and then don’t click on the post because it seems like the question has already been answered and I don’t really need the author’s input. A question like this also seems to have a sort of obvious answer (see the point above) so I’m less inclined to click on it.
Even if the question is a more engaging one such as “Are sequels good or bad?” you’ve already primed the reader to answer “good” or “bad” in their heads and move along. You’ve also accidentally suggested that the conversation isn’t really an engaging one to have since it’s apparently so easily answered with one word–even if that’s not the case. Instead of asking a question like this, try titling your post with a provocative answer. What is your conclusion about sequels? Tell your readers upfront in the title and let them decide if they want to engage with your argument.
Consider Search Engine Hits.
Trying to be original and clever in post titles can be stressful, but keep in mind that your post titles should have the keywords you want search engines to find. So if you title your post exactly what the post is about because you can’t think of a good pun that day, it’s all right. At least you’ve increased your presence in search engine algorithms!