Why Book Bloggers Might Start Co-Blogging
Book bloggers in general seem reluctant to take on co-bloggers. We value our independence on our blogs, and several of us have tried co-blogging with less than stellar results. However, book blogging has changed drastically since Krysta and I began (as co-bloggers) five years ago, and “successful” bloggers are expected to do more than write thoughtful book reviews. Now, bloggers are often expected to provide a steady stream of content to readers and possess talents far beyond good writing. To stand out from the crowd, bloggers may want to take on other bloggers with complementary skills who can help them juggle it all.
*Disclaimer: Of course I’m not claiming any one blogger “has” to do any particular thing to be successful. However, general trends are that bloggers are frequently expected to do more than simply write.
Tasks for Book Bloggers
The number one thing any blog has is engaging content, and followers often expect to see at least a couple posts per week. Book bloggers may need to write book reviews, discussion posts, and more. Of course, prep time for writing content includes reading the books being reviewed or discussed.
Keeping Up with the News
Bloggers who want to provide their readers with unique content often keep up with bookish news. This includes reading news about book releases, authors, and the publishing industry, as well as reading other blogs and keeping abreast of current topics in the blogosphere.
Many bloggers,in an effort to avoid copyright infringement and to make their blogs original, have taken up book photography. Many bloggers do elaborate photoshoots and share their photos on Instagram, as well as on their blogs.
Even if bloggers are using stock photos, it takes time to make unique graphics for reach post–something which is recommended to make sure the graphics are suitable for Pinterest and other social sharing.
Planning events is not necessary for book bloggers, but many do this anyway. Running blog tours can help a book blogger make money, but even less official events can help bloggers find followers and connect with other readers.
Running Social media
Part of running a blog is promoting the blog. Most book bloggers seem to prefer Twitter. However, many are also on Facebook, Instagram, and Pinterest. Add book-specific social media like Goodreads, Riffle, and Litsy, and blog promotion can take up a good chunk of time.
Replying to Comments
Readers frequently admit they stop engaging with bloggers who fail to respond to comments. Thus, successful bloggers will reply to comments on their own blog,as well as read other blogs and leave comments there.
Managing It All
As bloggers continue to ask what it would take for them to make money from book blogging. it makes sense that they would realize the first step is to grow their blogs big enough that authors and publishers would find paying them worthwhile. In my opinion, to get a huge audience, a book blog would need to provide readers with a lot of unique and timely content. Such a blog might even be magazine-style, with bloggers dedicated to different departments: book news, reviews of recent releases, discussion posts, photograph, etc.
Most book blogger cannot do everything. We have school, jobs, family. We cannot always post as frequently as we want or keep up with all the news. Co-blogging could solve that for bloggers seriously invested in growing or even monetizing their blogs.
What do you think? Could you see yourself co-blogging?
Update: Since a lot of commenters mentioned interest in finding a co-blogger, Stephanie from Rantings, Ravings, and Ramblings has put together an application to try to match up bloggers. Check it out here!